Brand NewsLuxury Outlook 2024 January 9, 2022


Welcome to the Sotheby’s International Realty 2022 Luxury Outlook. In the pages that follow, we explore the data as well as experts’ opinions to forecast the trends likely to shape this year and beyond, across the world’s prime housing markets.

The end of last year showed signs of a slight shift in the frenzied market of 2021—including fewer bids on houses, and homes spending a little longer on the market. But a true buyer’s market isn’t likely, as people continue to move, and real estate is considered a hotter investment than ever. Plus, there are two major issues keeping the market on the side of sellers: low inventory and material supply slowdowns. As such, most experts predict prices will increase throughout 2022, especially after the slower winter months.

As borders reopen, pent-up demand from international buyers will compete for limited inventory with local buyers. That might spell good news for financial capitals like New York City and London. As such, we’ll look into the future of big cities—many of which bounced back more quickly than expected post-Covid lockdowns—as well as how the market is likely to shape up in second-home locations and suburbs, which saw prices skyrocket due to pandemic-related migration patterns.

But if 2020 and 2021 were fueled by remote work, we’re predicting that in 2022, hybrid work is likely to drive the market, with many looking for larger homes that can accommodate remote work yet remain within commuting distance to their office. We also explore areas around the world poised for tax changes that may influence buyers’ real estate investment plans.

Millennials are changing the market, too, finally giving up their rentals and buying homes—often with money passed down by their parents. Tech companies—many of which have relocated, expanded their headquarters, or are planning to do so—are affecting the migration patterns of these millennials (and Gen Z, too).

In fact, the strength of secondary and tertiary cities (now often tech hubs) is one of the trends we’re exploring, in addition to the popularity of serviced apartments and branded developments as low-maintenance homes; the increased popularity of eco-conscious house buying (think solar energy and electric-car chargers), and even the emergence of cryptocurrency, which is still in nascent stages with regards to buying and selling property, but likely not for long.

Finally, we’re diving into some luxury lifestyle trends. From wine to NFTs to handbags to sneakers, more high-net-worth individuals of all ages—many new to the auction world—are looking to put their money into assets they can enjoy now, with hopes of appreciating value over time.

Join us as we explore these market-shaping forces and much more.


To read more Luxury Outlook 2022 articles, please click here. 


A. Bradley Nelson

Chief Marketing Officer

Sotheby’s International Realty


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